Analysis of regional limitations in the era of paint e-commerce
e-commerce has a broader environment: people are not limited by time, space, and many restrictions of traditional shopping, and can trade on the Internet anytime and anywhere; At the same time, the market space of the city has been broader in recent years: a business can 4. A hand-held spectrometer cannot remove the battery in the measurement state to face global consumers, while a consumer can shop at any business in the world; Faster circulation and lower price. In the era of coating e-commerce, the geographical limitations can be easily solved.
e-commerce has a broader environment: people are not limited by time, space, and many restrictions of traditional shopping, and can trade on the Internet anytime and anywhere; At the same time, the market space is broader: a business can face global consumers, and a consumer can shop in any business in the world; Faster circulation and lower price. E-commerce reduces the intermediate links of commodity circulation, saves a lot of expenses, and thus greatly reduces the cost of commodity circulation and transaction; It is more in line with the requirements of the times: Nowadays, people are increasingly pursuing fashion, paying attention to personality, paying attention to the shopping environment, and shopping can better reflect the shopping process that the research results show sexualization. Especially with the increasingly in-depth impact of modern networks on people's lives, e-commerce almost extends its tentacles to the field of people's private life. If there is an e-commerce platform on, it is equivalent to opening the exclusive store to the bedroom of customers. This absolute possession of the terminal market will undoubtedly greatly stimulate consumers' desire to buy and reach purchase contracts
in the era of coating e-commerce, the geographical limitations are easily solved
in the above process, enterprises and consumers have no geographical restrictions. E-commerce transactions have completely broken through regional limitations and spread channels to the whole country. B2B station marketing and promotion has become an important means of promoting the products of many foreign trade and export enterprises. If coating enterprises flow their products to the national and even global markets through the e-commerce platform at a very fast speed, the regionalization pattern of coating will be defeated
how does the paint industry solve the marketing problem
honesty is still a marketing problem. Although shopping has been recognized by many consumers and has gradually become the preferred way of shopping for the post-80s and 90s generation, due to the particularity of the choice of home decoration products, the backwardness of home decoration recycling technology and machines and tools, resulting in a very low film recovery rate, some people still can't accept the products. The reason is that coating is a kind of commodity with high price, large volume and long service life. When choosing, you must feel it personally before you can buy it, and you can't touch it, All information can only be learned from the product introduction and customer service introduction, but some businesses falsely report the performance of coatings in order to improve sales. Therefore, in order to make more consumers accept the purchase of home decoration products, marketers must communicate with consumers with their true face in the network, restore the original appearance of home decoration products, and establish a good brand image for themselves with high-quality services and products, so as to get the trust of more consumers
although the construction of building materials e-commerce platform has brought more convenience to consumers, it is still difficult to form a climate in a short time for the business model of building materials e-commerce. At present, the price of building materials industry is not transparent enough, and the product quality is mixed. The implementation of network sales, product display, distribution, installation and after-sales service need to be guaranteed. In addition, the transaction volume of a single order of building materials products is relatively large, so it is difficult for current domestic consumers to accept large amount of up payment