The most popular pizza packaging made so colorful

2022-07-24
  • Detail

Pizza packaging is so colorful that you may really have a big appetite

release date: Source: Internet editor: lychee Views: 677 copyright and disclaimer

core tip: pizzaexpress was founded in London, England in 1965. It is a chain leisure restaurant focusing on Italian pizza. It has a name "Ma Ma Nuo", which is not consistent with its English name in China. It has many branches in Shanghai, Shenzhen, Hong Kong and Beijing

[China Packaging News] pizzaexpress was founded in London, England in 1965. It is a chain leisure restaurant focusing on Italian pizza. It has a name "Ma Ma Nuo", which is not consistent with its English name in China. It has many branches in Shanghai, Shenzhen, Hong Kong and Beijing

in July 2014, Hony capital, a private equity institution under Lenovo holdings, announced that it would spend about 900million pounds to wholly acquire pizzaexpress

recently, Pizza Express invited the London Design Company bulletproof to update the packaging design of its "cook at home" retail series, hoping to strengthen the close relationship between Pizza Express Restaurant and its retail brand with the promotion of its "one brand" strategy. To put it simply, this packaging design update is intended to make consumers think of pizzaexpress's restaurants in an instant when they encounter its retail products in the supermarket

"cook at home" retail series are available in major supermarkets in the UK. All the procedures for correctly operating cement pressure testing machines. Judging from the fact that paper enterprises intensively issued price raising letters this year, 36 products have started the process of reshaping the brand packaging since last April. Of course, this series is only available in the UK at present

the bold and wanton handwriting font design strengthens the "reality" of the product itself and makes it easier for consumers to distinguish its types

the classic and Romana new models are distinguished by black background and color background respectively. The color matching of the classic series depends on the raw materials and flavor of the food. The silver foil brand logo and matte finish are the adjustments announced by bulletproof to emphasize the quality of Pizza Express

classic series

romana series

in addition to pizza, the packaging of spaghetti, bread and sauce is bolder in color, and the classic stripe element of pizzaexpress is exposed, so as to easily stand out on the shelf

spaghetti

another noteworthy detail is that the new packaging reduces the visible "window" of internal food on the outer packaging. Instead, Andy Seymour, a well-known food photographer, is invited to take pictures of different combinations of food ingredients according to each product, which are enlarged and displayed on the outer packaging. The recognition is higher than the visible food itself

the main features are:

in the words of pizzaexpress, "our design scheme provides a complete set of packaging combinations. Although it breaks a lot in terms of design elements, it continues the unified tone of the brand, helps stimulate consumers' imagination and taste buds, and better reflects the dynamic image of the brand."

Copyright © 2011 JIN SHI